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TRACEY CHEN is the starting point for me to bravely break out my comfort zone and pursue my dreams. When you wear my jewelry, you will definitely feel the new life of jewelry. It is my dream to make you the most confident and beautiful shining star!
-Founder/Design Art Director Tracey Chen
She is Tracey, a two bar licensed lawyer, GIA GG and a Taiwanese jewelry designer
who is keen on all jewelry-related matters.
Tracey Chen was born in Taipei and completed her law degree at Georgetown University Law Center. Having practiced corporate law in New York City and in Shanghai, Tracey pivoted her career path in 2015. When Tracey got married, her mother gifted her a jade ring. This exchange made her realize that precious stones are not just a commodity but in fact a symbol of emotional connection from the giver to the receiver.
Tracey and her mom wanted to share this concept with others. This is how TRACEY CHEN was born, through taking what consumers see as traditional precious stones and transforming them into affordable designs.
Tracey holds GIA GG certification which helps her authenticate and select semi-precious stones for her collections. Further, by utilizing 3D printing to create unique designs, she continues to modernize the relationship between the stones, the client, and the story behind each piece. She hopes to help each individual discover their inner style through these creations so that they can wear one of a kind jewelry daily.
About TRACEY CHEN
TRACEY CHEN jewelry is a east meets west jewelry line devoted to selecting the finest stones, creating one of a kind designs for the everyday modern woman.
Tracey believes that precious stones and fine jewelry should be celebrated, worn and shared. For generations fine jewelry have been passed down as heirlooms in families and these pieces all have a story behind them. Tracey hopes to help continue these traditions whether it be a wedding ring, college graduation necklace, couple’s anniversary bracelets and more. Precious stones are often misunderstood by young consumers as expensive, traditional and lack fashionable designs.
TRACEY CHEN hopes to break that stereotype by offering fine jewelry at an affordable price. Each stone at the atelier is carefully picked and designed for the modern woman of today.
Tracey bravely broke out of the comfort zone to pursue her dreams, and sprouted the idea of creating TRACEY CHEN personal jewelry brand.
The first TRACEY CHEN store opened in Tianzifang SML Center, Shanghai
Interviewed with Shanghai Xingshang TV Station, CCTV, Shanghai TV, Star Channel and many other media.
Invited by Shanghai Fubon Huayi Bank to hold a jewelry seminar for its VIPs.
Stores at Eslite Department Store at Taipei Xinyi Store, Taipei Ximen Store, Xinbei Xinban Store.
At the same time, the launch of metropolitan jade jewelry series.
Participated in the MODE exhibition in Shanghai Fashion Week, and sales points in Hong Kong, Shenzhen and Beijing were set up, as well as the e-commerce.
Participated in the New York Fashion Week Exhibition.
Set up sales points in Qingdao, Urumqi and Shijiazhuang, selected by Taiwan China Airlines as in-flight product, started MOMO e-commerce platform and the top luxury e-commerce platform-Secoo in China.
The first TRACEY CHEN Taiwan store opened in Taipei East District.
Set-up of sales points in Guangzhou, Chongqing and Ningxia. Interviewed by Bazaar Magazine, Tatler Magazine, Beauty Marie Clare Magazine and LOOKin.
Partner Brand of Opening Video of THE SHOW, Taipei Fashion Week
Stores at ShinKong Mitsukoshi Department Store: Nanxi Store, Taipei Station Store, then Tien Mu Store.
參加東京時裝週New Energy展會
參加台北時裝週AW23